App powered by Publish2 gives publishers unique ability to curate and package content from a wide range of sources.
Cross-platform HTML5 app creates an experience fully equivalent to that of a native code app (see Financial Times app)
White label solution can be customized to match publisher’s colors, fonts, and design aesthetic
Hosted software-as-a-service always has the most current app code, no need for users to download updates
App user experience optimized for displaying high CPM video ads, for both text and photo content
Publishers have full control over user data (in contrast to Apple’s iTunes app store)
App integrates with publisher's subscriber database, ad server, and web analytics software
Simple, annual software-as-a-service license means no revenue share for advertising or subscription revenue -- publishers get all the upside